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The Battle Cry Campaign was an organizing initiative of a now-defunct parachurch organization known as Teen Mania Ministries. This initiative, started in 2005 and headed by Teen Mania founder Ron Luce, had an evangelical Christian orientation; it primarily sought to influence American and Canadian social and political culture. Major backers included prominent evangelical leaders Joyce Meyer, Chuck Colson, Pat Robertson, Josh McDowell, and Jack Hayford.